The July 4th weekend was sensational for Twilight Saga: Eclipse and The Last Airbender, but the debut of the animated feature, Despicable Me reigned supreme this time around. It took in $60.1 million, which eclipsed the third Twilight film because the viewership for Team Edward and Team Jacob dropped some 49% on this, its second week out. Check out the Eclipse review. The Predators revamp also opened over the weekend, pulling in $25.3 million, which was positive thanks to low production costs. Read a review of that new monster mash here on BSC. Despicable Me proved the bell of the box office ball, however, far surpassing expected receipts . According to the LA Times, “It was the biggest-ever opening for an original animated movie not made by Pixar or DreamWorks Animation, putting Universal’s Illumination Entertainment family films unit among the top players in its space.”
Despicable‘s success is all the more surprising because animated competitor Toy Story 3 is still a film to which folks are flocking. Men, women, children; all audiences seem to cheer for this beloved cartoon about toys. Visit our review of the hit, and recall the report of its $109 million opening weekend. Despicable voice actors included Steve Carrell, Jason Segel, Russell Brand, Julie Andrews, Jack McBrayer, Kristen Wiig, and Will Arnett. The film is about a super villain who is imposed upon by three precocious orphaned girls. Will you add your hard-earned dollars and cents to the $60 mil? We’ve got a fresh review of the film to help in your decision process.
