Big news in the fashion industry hit BSC‘s radar today as Madonna teamed up with her daughter Lourdes and the Iconix Brand Group to design a brand spakin’ new clothing line for juniors set to go on sale in Macy’s stores everywhere. Appropriately titled the Material Girl collection, these threads marry design, music, and celebrity as Gossip Girl’s Taylor Momsen was chosen to occupy the clothing line’s very first ad. According to Macy’s, the somewhat “grungy” blond served as the music icon’s muse during the design process. Further, Jeff Gennette, Macy’s chief merchandising officer stated, the line “will enhance the excitement of fast fashion at Macy’s.”
MTV.com reported that Madonna and Momsen are quite a team up, as the young television star is not averse to speaking her mind. Momsen’s Gossip Girl co-stars Blake Lively and Leighton Meester are no strangers to fashion themselves, on set at least, as is apparent in this Parisian batch of stills and this set portraying the young ladies. BSC has been following Clemence Poesy as a new addition to the series.
