Mad Men’s Christina Hendricks Makes Way for Nicole Scherzinger in London Fog

After spending a year going ‘Mad’ with Christina Hendricks as the face of their print ad campaigns, outerwear brand London Fog has added a little ‘X Factor’ to their promos by bringing in former Pussycat Doll and current X Factor judge Nicole Sherzinger to be the new face of London Fog.

In her new role with the fashion brand, Scherzinger will appear in ads for winter 2011, spring 2012, and next month’s fashion magazines, according to NYMag, and London Fog’s CEO is optimistic about the results, saying Scherzinger embodies “confidence, sexiness, sophistication … and the effortless glamour and style of London Fog.”

I don’t know about all that other stuff, but Scherzinger definitely reveals to us that she knows how to work her legs in the video below as we go behind the scenes during one of her fashion shoots. The women might be checking out the stylish trenchcoat, but guys will be wondering if there’s anything under that coat, since you get the illusion of nothing but skin under there when the trenchcoat is buckled up.

I have to admit that I do admire Scherzinger’s honesty, though. When asked what makes her feel sexy, she does the loyal model thing and says her London Fog trenchcoat does the trick, but then she laughs and admits that music is really the thing that makes her feel sexy.