Rihanna in ARMANI Noir

Rihanna is stepping things up as the spokesperson for Armani as she puts things in motion in a new noir-style mini-movie that does a great job of showing off Armani jeans and an even better job of showing off her sensual curves. A picture might be worth a thousand words but nothing beats the power of video when it comes to showing a sexy woman changing clothes in the back of a car, and Rihanna makes sure you’ll remember this Armani ad for a long time.

The video, which really was shot in a New York parking garage, highlights sexiness and curves but you really can’t tell those curves belong to Rihanna until the video is almost over. For the most part, we just see bits and pieces of bare flesh as a woman wriggles out of one outfit and slips into a pair of tight jeans in the back of car after a tough-looking bodyguard receives a bag from a drop-off guy. While the scene brings to mind a few different scenarios that could probably work well in an episode of Law & Order, since this is an Armani promo, the bag contains nothing more illicit than a pair of jeans.

After slipping into her new attire, Rihanna strolls to the elevator, where she gives a playful grin to the leather-clad guy sharing the ride with her. Considering they both seem to like what they see, it’s easy to let your imagination run wild with how exciting that elevator ride could be.