Studio Hopes For Blake Lively Business As HICK Trailer Debuts Online

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The kid-core revolution resumes in September

The world of hillbilly noir keeps registering twangy blips on the Complex radar of late.  This beautiful day brings us the red bad trailer for Derick Martini’s upcoming film, Hick, based upon the novel by Andrea Portes.  The film stars Chloe Moretz and it-girl-of-the-moment, Blake Lively.

Hick debuted at last September’s Toronto Film Festival to mixed reviews.  From what I’ve read of the synopsis, it doesn’t strike me as anything that would even prompt a Redbox raid.  You can check out the trailer here:

http://youtu.be/IfFGWzxAudM

Why it’s a red band trailer, I don’t know.  As for the content of Hick, it does seem to be latching onto something of a recent trend within films, which is the placement of young girls into extremely dangerous scenarios in desolate, stark locations.  The problem is that this one doesn’t look to be up to the standards of Winter’s Bone or even Martha Marcy May Marlene.  That the film is following a trend at all throws up flags for me immediately.

The story follows 13-year-old Lulu (Moretz) as she makes her way from Nebraska to the bright lights of Las Vegas with her uncle’s .45 in tow.  Along the way she meets up with Glenda (Lively), who serves as her mentor in this coming-of-age story.  That’s what I’m able to gather, anyways.  If you’re expecting me to read the book to find out more, you can forget it.

I read a few different reviews of this puppy that came out of the TFF debut, and the film basically got its ass handed to it by the press.  I’m sure the studio is hoping that the presence of Lively will bring people out to see it, but I can’t imagine this type of story with this type of bad buzz is going to motivate anybody to the theaters.

Hick rolls into theaters this September.

2 Comments

1. 

   JR

   April 27, 2012 at 7:50 am

   Actually, Hick is meant as a vehicle for Chloe Moretz. Unfortunately, I don’t think the quality is what they hoped for.

   Reply
2. 

   Jimmy Callaway

   April 27, 2012 at 8:59 am

   True, but it’d be weird if that little girl was pushed as the main sex symbol, y’know? It was like, well, it’s a Chloe Moretz movie, but we need an age-appropriate female lead to even out the weird tension between Moretz and that cowboy hat dude, so let’s get Lively on the phone. Or so I would guess.

   Reply